About JOY
Our Story
JOY began long before it became a skincare brand.
The Legacy
JOY began long before it became a skincare brand. It started in our home, with my mom and her love for creating homemade, natural products for her children.
What began as a hobby grew into a true passion. My mom became a certified herbalist, deepening her knowledge of botanicals and learning how to thoughtfully combine natural ingredients into skincare that was simple, beautiful, and most importantly – worked.
One of those creations was the face serum I fell in love with. I’ve personally used her serum for more than 10 years, and after seeing what it did for my own skin, I knew something this special was meant to be shared.
That’s where the next chapter of JOY begins.
As her daughter, I decided to take the recipes created with so much love in our family home and turn them into something bigger; a company that allows others to experience the same handcrafted products our family has loved for years.
The name JOY carries a deeply personal meaning. Joy is my mom’s middle name, making this brand a reflection of the woman who started it all and a way for me to carry her passion, creativity, and legacy forward for generations to come.
Rooted in faith
At the heart of everything we do is our faith. We are rooted in Christ, and every product is created from a place of joy, gratitude, and purpose. We are incredibly grateful that we get to do something we love while sharing these special products with others.
From our family to yours, JOY is more than skincare.
It’s a mother’s passion, a daughter’s love, and a legacy of JOY.